SMS + Email Marketing for RUO Peptide Brands

SMS and email that multiplies your revenue.

$368K from one brand's existing list. Zero ad spend. 20.69% of total revenue in under 5 months, from campaigns alone. Tracked inside Klaviyo. Screenshots below are from the live account.

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$368Kattributed revenue, YTD 2026

20.69%of total revenue, campaigns only

11.9xpeer benchmark on revenue/recipient*

*Klaviyo Email Performance Benchmark, YTD 2026. Full breakdown and methodology below. Screenshots throughout this page are pulled directly from the live account.

Why this happens to good brands

You can't buy your way out of this one.

Meta won't take your ads. Google won't either. Every other DTC brand gets to throw money at growth. You get referrals, SEO, and whatever your list does.

Most peptide brands treat that list like a newsletter. It's the only growth channel nobody can shut off.

What we actually do

We run your campaigns. You watch the orders come in.

You don't need to learn Klaviyo, hire a copywriter, or figure out what to send this week. We handle it end to end.

We write the message

We rewrite what your brand sends so it stops reading like the same 10%-off blast every subscriber has already learned to ignore.

We build and send

Flash sales, replenishment pushes, win-backs, built on a real send calendar, to the list you already own. No template library.

You watch it land

Revenue shows up in your own Klaviyo dashboard, the same login you've always had. Not our slide deck.

Before

"20% off your next order. Shop now!"

→

After: real send, real client

"[INSERT B4G2 SALE-1 MESSAGE TEXT HERE, ask client for the actual copy]"

Result: $24,111.86 from one send.

The receipts

The actual Klaviyo dashboard for one RUO peptide brand.

No slide deck. No rounded-up estimate. Screenshots pulled straight from the live account. Tap any of them to view at full resolution.

Engagement, side by side

Recipients, opens, open rate, clicks, click rate, email vs. SMS, pulled from the same dashboard the account owner sees.

open rateclick raterecipients

Revenue, where it counts

Conversions, conversion rate, conversion value, revenue per recipient, average order value. Nothing curated out.

conversion raterev/recipientAOV

$24,111.86, one email

B4G2 Sale-1, sent 14 days after email joined the stack. 61 orders, $376.75 average order value, $5.25 per recipient.

single campaignweek 2

Two channels, two jobs

SMS $318K (86.4%) carries volume. Email $50K (13.6%) carries the higher order value. Different roles, both earning their place.

SMS 86.4%Email 13.6%

The top 3 campaigns: $62,400

B4G2 Sale-1, SBKS30-2, and the Father's Day Extension. Three different offers, three different weeks, one pattern: it repeats.

top 3 of 5ranked by revenue

#4 and #5: $30,200 more

Together with the top 3, that's $92.6K from five campaigns. No single lucky send carried it, a repeatable calendar did.

$92.6K combined5 campaigns total

Benchmarked against Klaviyo's peer cohort

Where the program beats the category.

Not graded by us. Klaviyo's own Benchmarks tool, measured against accounts of comparable list size and industry, year to date 2026.

Click Rate

≈2.0x peer median

1.33%

Peer median: 0.679%

Click-Through Rate

≈2.3x peer median

4.29%

Peer median: 1.87%

Conversion Rate

≈5.6x peer median

0.515%

Peer median: 0.0924%

Revenue Per Recipient

≈11.9x peer median

$1.00

Peer median: $0.084

Peer medians via Klaviyo's Benchmarks tool for comparable list size and industry, YTD 2026, a separate methodology from the campaign-level channel table above. We're showing the whole scorecard, not just the green rows.
Bounce (1.31%) and spam-complaint (0.0542%) rates sit above peer median here, both still within mailbox-provider thresholds (spam <0.1%, bounce <2%).

What's live today

What's actually running behind that number.

SMS Campaigns

Every SMS send in this account has been a manual campaign: flash sales, holiday drops, replenishment pushes, built and sent by hand. 291K recipients, $318K attributed, 86% of all retention revenue, without a single automated SMS flow live.

SMS went live April 5, 2026. In under five months, manual campaigns alone generated $318K.

Email Campaigns

Email joined the stack July 29, 2026, a fraction of the runway SMS has had. Already: 46K recipients, $50K attributed, a 26.5% open rate, and the higher of the two channels' average order values, at $275 vs. $205.

Youngest channel in the account. Already outperforming SMS on order value per send.

Compliance + Messaging

All copy built for platform approval from the first draft. Regulated categories, high-ticket offers, whatever your product, sending at volume only works if the account stays in good standing. Compliance isn't bolted on after a suspension.

None of the numbers above matter if the sending account gets shut down. This is the floor everything else stands on.

How we work

Why it worked, and what we'd do for you.

Five reasons this program keeps paying off instead of plateauing, straight from our own case-study debrief.

Owned channels compound.

Every dollar earned through email and SMS is a dollar immune to next quarter's CPM increase. It's a genuine hedge against rising acquisition costs, not just another revenue line on a report.

Channels get different jobs, not a shared script.

SMS is built for volume and immediacy. Email is built for depth and higher-value orders. We don't run one strategy across both and call it lifecycle marketing. Each channel earns its place on its own terms.

Results get checked against the category, not just last year.

Click-through, conversion, and revenue-per-recipient are benchmarked against Klaviyo's own peer-median data, independently verified, not self-graded. The numbers hold up because someone else is keeping score too.

Consistency wins.

The top 5 campaigns here generated $92.6K combined, with no single "viral" send carrying the program. A repeatable calendar did. That means it's a system built to repeat, not a lucky week we're hoping to recreate.

Nothing comes from a template library.

We sit with the brand to shape the offer, the angle, and the calendar before a single email or text gets built, then write and design every send from scratch. It's a meaningful part of why click and conversion rates hold up against the category, not just the open rate.

What hasn't been built yet

This was the easy half.

Every dollar above came from campaigns sent by hand. No welcome series. No reorder reminders. No win-backs. Flows: $0.

Same brand, same list, and the biggest lever in retention marketing hasn't been touched.

That's not a hypothetical upside. That's what's still on the table.

What the numbers say

Four numbers, all from the same account.

$368K

Attributed retention revenue, YTD 2026

20.69%

Of total revenue, from campaigns alone

$92.6K

From just the top 5 campaigns

336,838

Messages delivered across both channels

Revenue, recipient, and benchmark figures sourced directly from Klaviyo campaign reporting, Klaviyo analytics dashboards, and Klaviyo Benchmarks for the Jan 1 – Aug 25, 2026 window. Client brand withheld for confidentiality.

How we'd start with you

Audit. Build. Scale.

Step 1

Audit

We audit what's already running: every campaign sent, every offer tried, and the thinking behind each one. Where a send underperformed, where an idea never landed, where the calendar lost consistency. That's the map before anything gets built.

Step 2

Build

We build around what the audit proves works: offers and ideas with a track record of moving revenue, not guesses. Every send engineered to lift open rate, click rate, and revenue per recipient, not just fill a calendar slot.

Step 3

Scale

90 days in, your retention metrics move: repeat purchase rate, revenue per recipient, and the split between campaigns and automated revenue. If they don't move, you get your money back.

Who this is for

This isn't for every brand.

We take on a limited number of brands at a time, selective about who we work with, honest about who we're not right for.

You're a fit

You already have an active customer list and repeat orders
You're spending on ads but nothing happens after the sale
You want the real dashboard, not a highlight reel

Not a fit

You want to write and send every campaign yourself
You expect results before the first campaign goes out
You don't have paying customers yet

Questions

Straight answers.

It depends on your list size, order volume, and what's already built in Klaviyo. We'll walk through the exact number on your call, not before.

SMS and email campaigns built around offers your customers actually want, sent on a real calendar, not a generic monthly newsletter.

We won't promise a week. The case study above shows SMS earning from its first month live, and $24,111.86 from a single email two weeks after email joined the stack. The 90-day guarantee exists because we're confident in the process, not because we need a learning period.

Yes. Strategy, copy, design, sending, and reporting. You don't run a marketing team on top of running your brand.

Don't take our word for it. Every screenshot above is pulled directly from a live Klaviyo account. Tap any of them to view at full resolution.